The Amali Journal

What 'Designed in Noosa' Actually Means
What 'Designed in Noosa' Actually Means
Every Amali piece starts with a sketch, a fit test and a swim, right here on the Sunshine Coast. Here's what "designed in Noosa" really involves, and why the good... Read more...
The Amali Gift Guide: Bikinis and Jewellery for Her
The Amali Gift Guide: Bikinis and Jewellery for Her
People ask me for gift advice more than almost anything else. Here's exactly what I'd recommend, piece by piece. Read more...
What Double Lined Swimwear Actually Means
What Double Lined Swimwear Actually Means
Double lined gets used a lot in swimwear descriptions. Here's what it actually means and why it's the real reason a bikini holds its shape. Read more...
Australian Swimwear, Designed for an Australian Summer
Australian Swimwear, Designed for an Australian Summer
Amali is an independent, Australian-owned label designed on the Sunshine Coast for how we actually spend summer here. Here's what that shapes in every piece. Read more...
Designed in Noosa: Why Every Amali Piece Starts on the Sunshine Coast
Designed in Noosa: Why Every Amali Piece Starts on the Sunshine Coast
Every Amali piece starts in Noosa, in the ocean, at Pilates, at the markets. Here's why that place shapes every design decision I make. Read more...
How to Care for Your Amali So It Lasts More Than One Summer
How to Care for Your Amali So It Lasts More Than One Summer
The most common reason swimwear dies early isn't the fabric, it's the washing machine. Here's how I look after every Amali piece. Read more...
The Story Behind Ozoux and Marie: Naming My Best Friend's Bikinis
The Story Behind Ozoux and Marie: Naming My Best Friend's Bikinis
The Ozoux and Marie are named after my best friend, Tara Marie Ozoux. Here's the story behind Amali's two signature bikinis. Read more...
Active Swimwear vs Regular Swimwear: What's Actually Different
Active Swimwear vs Regular Swimwear: What's Actually Different
Active swimwear gets used as a marketing word a lot. Here's what it actually means in terms of construction. Read more...
Is Swimwear the New Activewear? What I've Noticed Designing for Women Who Move
Is Swimwear the New Activewear? What I've Noticed Designing for Women Who Move
Swimwear used to be built to look good in photos. Activewear was built for performance. Here's why I stopped believing they had to be different things. Read more...
The Reversible Wardrobe: How Four Prints Become One Bag for Summer
The Reversible Wardrobe: How Four Prints Become One Bag for Summer
How I pack one bag for a whole trip using reversible sets instead of a full drawer of bikinis. Read more...
Cost Per Wear: Why a Reversible Bikini Beats Buying Three Cheap Ones
Cost Per Wear: Why a Reversible Bikini Beats Buying Three Cheap Ones
A twenty dollar bikini worn three times costs more per wear than an eighty dollar one you reach for every week. Here's the real maths on reversible swimwear. Read more...
Ozoux vs Marie: Which Amali Bikini Actually Fits Your Day
Ozoux vs Marie: Which Amali Bikini Actually Fits Your Day
The question I get asked more than almost any other after sizing. Here's how to choose between our two signature bikinis. Read more...
One Bikini, One Whole Day: Pilates to Ocean Swim to Dinner in Ozoux
One Bikini, One Whole Day: Pilates to Ocean Swim to Dinner in Ozoux
A real Tuesday, not a styled shoot. Reformer Pilates, a swim at Little Cove, and dinner with friends, all in the Ozoux Top and Shorts. Read more...
Why I Stopped Buying Separate Workout Sets and Swimwear
Why I Stopped Buying Separate Workout Sets and Swimwear
One bikini that takes on the job of all the activewear sitting in your cupboard that you can't swim in. Here's the moment that changed how I design. Read more...
What Bikini Style Actually Suits You? Forget the Body-Type Rules
What Bikini Style Actually Suits You? Forget the Body-Type Rules
"What bikini style suits me?" is a question I hear all the time, and it almost always comes loaded with old rules about body types, hiding this or highlighting that.... Read more...
Will It Actually Stay On? What Makes a Bikini Swim-Proof
Will It Actually Stay On? What Makes a Bikini Swim-Proof
Underneath almost every question I get about sizing, coverage or support, there is one real worry: will this actually stay on? Nobody wants to think about their bikini while they... Read more...
How to Find Your Perfect Amali Bikini Size (Even If You're Between Two)
How to Find Your Perfect Amali Bikini Size (Even If You're Between Two)
If there is one message I get more than any other, it is some version of: "what size should I order?" So I wanted to put everything I tell customers... Read more...
The Women Who Wear Amali
The Women Who Wear Amali
Amali has never been just about swimwear. It's about the women who wear it: the ones who move through life with intention and want swimwear that feels as good as... Read more...
Made to Move: Why I Design Reversible Swimwear
Made to Move: Why I Design Reversible Swimwear
Made to Move: Why I Design Reversible Swimwear Designing swimwear has always been about more than creating something beautiful. For me, it’s about designing pieces that work. Swimwear that moves... Read more...
Eat Your Greens: A Collection Made to Move
Eat Your Greens: A Collection Made to Move
Eat Your Greens: A Collection Made to Move Eat Your Greens isn't just a collection. It's the moment I found my rhythm as a designer and the foundation of what... Read more...
Amali Swim founder Paris, designed in Noosa
Meet the Founder: How Amali Swim Started With $2K and a Dream
Meet the Founder: How Amali Swim Started With $2K and a Dream When I was 19, I was studying primary education at the University of the Sunshine Coast. I thought... Read more...
Noosa Guide | A Local’s Perfect Day | Amali Swim
Noosa Guide | A Local’s Perfect Day | Amali Swim
A Local's Noosa Itinerary: My Perfect Day by the Coast Noosa is home. It's where Amali Swim began and where I still find most of my inspiration. Between designing, testing,... Read more...